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Plastick.
Message Campaign
Process: Defining/Researching the Problem
Plastick. is an educational and awareness campaign advocating against one-time use plastics. This campaign emphasizes the fact that once plastic has been produced, it remains on Earth, in some form or another, forever. Plastick. utilizes humor to present this heavy information in a more palatable and memorable way, subsequently inspiring change.
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Ideation: Developing the Brand
Media Strategies
Graphics illustrating facts about the negative impacts of plastic, posted on social media.
Promo materials in the form of stickers and buttons.
Physical Presentation
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